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How Is A Home Marketed?


As you’ll see in the video, every home and market is a unique situation. Good marketing plans are specific to both. But every plan will include: Preparation/Presentation, Pricing and Marketing Activities.

Preparation to make the best presentation can take time. Homes must be in “showing” condition – any needed repairs or upgrades finished and all photos and video completed – before the home goes on the market.

Pricing strategy, likewise, should be planned in advance. Your broker will advise on both the best price range and the best TERMS – things like closing costs and seller credits – to balance sales speed with sales price. Once the home is on the market it will quickly be entered in the MLS (Multiple Listing Service) and will show up in Internet searches for agents and buyers.

Your broker will advise other marketing activities including advertising, signage, showing and open house events to make the best of your situation. Their aim is to get negotiable offers, and then take the offer you accept through the closing process.

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